Sonic Branding
Sonic Branding is the art, science and magic behind developing a sound, group of sounds or original music that embodies the essence of a brand and makes it instantly identifiable anywhere in the world.
With the voice shopping industry set to reach $40B by 2020, having an identifiable sound that consumers recognize as being unmistakably yours, is critical to your brand’s success in the future voice-driven landscape.
At CreativeDrive, our dedicated team of award-winning sonic experts, composers, and sound designers have decades of experience in, and a deep understanding
of, the impact that specific sounds and music will have on your consumer and are experts at identifying your Sonic ID through our Sonic Branding process.
Our Sonic Branding process gives us the blueprint to create the tools you’ll need to harness the power of music and sound to amplify and enrich your brand’s DNA and elevate any brand story, in any medium at any audio consumer touchpoint.
This includes developing your Sonic ID or Sound Logo, which is the foundation for an entire sonic brand architecture. This Sonic ID could extend across a variety of styles and assets on multiple platforms: from voice assistants, to broadcast, to digital video, musical scores, experiential events, customer experience centers, GUI sound design for websites and apps, ringtones, on-hold music and point of sale acceptance sounds.
The power of sound, when harnessed as Sonic Branding, and created with a deep understanding of your brand’s DNA and demographic insights, can trigger and embed the emotions needed to connect consumers to your brand on a cellular for a lifetime.
What does your brand sound like and how can it be recognizable anywhere in the world? This is what we do for some of the biggest brands in the world. Let us help you find your brand’s voice and Make Amazing Happen.
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Our Clients
Your Sonic ID is the foundation for an entire sonic brand architecture that
could extend across a variety of styles and assets on multiple platforms:
from broadcast, to digital video content, musical scores, experiential events,
customer experience centers, GUI sound design for websites and apps,
ringtones, on-hold music and even point of sale acceptance sounds.
The power of sound, when harnessed as Sonic Branding, and created with a
deep understanding of your brand’s DNA and demographic insights, can
trigger and embed the emotions needed to connect consumers to your
brand on a cellular for a lifetime.
CreativeDrive
CreativeDrive Motion and Sound is one of the seven global practice areas of CreativeDrive.
We offer the attentiveness of a creative boutique, the expertise, speed & responsiveness of a production house, the forward thinking and agility of a technology startup.
With one of the largest studio networks in the world, our expertise and skills are matched to each clients needs. We’ve reimagined the entire content creation cycle – from creative to creation to execution – providing innovative content at unparalleled speed and scale.
For more information, visit www.creativedrive.com