Sonic Branding & Music Composition

Sonic Branding

Sonic Branding is the art, science and magic behind developing a sound, group of sounds or original music that embodies the essence of a brand and makes it instantly identifiable anywhere in the world.

With the voice shopping industry set to reach $40B by 2020, having an identifiable sound that consumers recognize as being unmistakably yours, is critical to your brand’s success in the future voice-driven landscape.

At CreativeDrive, our dedicated team of award-winning sonic experts, composers, and sound designers have decades of experience in, and a deep understanding of, the impact that specific sounds and music will have on your consumer and are experts at identifying your Sonic ID through our Sonic Branding process.

Our Sonic Branding process gives us the blueprint to create the tools you’ll need to harness the power of music and sound to amplify and enrich your brand’s DNA and elevate any brand story, in any medium at any audio consumer touchpoint.

This includes developing your Sonic ID or Sound Logo, which is the foundation for an entire sonic brand architecture. This Sonic ID could extend across a variety of styles and assets on multiple platforms: from voice assistants, to broadcast, to digital video, musical scores, experiential events, customer experience centers, GUI sound design for websites and apps, ringtones, on-hold music and point of sale acceptance sounds.

The power of sound, when harnessed as Sonic Branding, and created with a deep understanding of your brand’s DNA and demographic insights, can trigger and embed the emotions needed to connect consumers to your brand on a cellular for a lifetime.

What does ­your­ brand sound like and how can it be recognizable anywhere in the world? This is what we do for some of the biggest brands in the world. Let us help you find your brand’s voice and Make Amazing Happen.

Services

Sonic ID – This is the 'Brand Bible' of identifying sounds that will represent your brand in the marketplace. including the sound logo aspect of Sonic Branding. Your Sound Logo acts as the foundation for an entireSonic Brand architecture from broadcast commercials, to digital video content, original music libraries, musical scores, experiential events, customer experience centers, GUI sound design for websites and apps, ringtones, on-hold music and even point of sale acceptance sounds
Custom Branded Music – Custom Branded Music is a service we offer our clients which includes developing an entire original music library to represent your brand audibly, in the same way that your visual logo, colors and fonts represent your brand visually. This then becomes something all your agencies, internal comms and employees can use freely for any customer facing medium or event for brand consistency.
Music licensing – Understanding the legal requirements, the financial ramifications and the constantly evolving industry protocol necessary to securing music licensing contracts, is not something you should have to worry about. That’s our job and our team of entertainment lawyers we’ve been licensing music for brands from name artists, Internet celebrities, independent artists and music houses for a very long time, so you will have no unforeseen “$urprises” hitting your books long after your campaign is finished.
Smart Voice Casting – The first instrument humans ever used was their voice. Our species have been trained to respond to the human voice and to scan subtle nuances like timbre, intention, tone and authenticity to assess trust. We can help you find the perfect, unique voice to represent your brand.
Sound For UI/UX – Like Pavlov’s dogs, we respond to sounds which are connected to rewards. The user experience a consumer has interfacing with your brand on an app or during a transaction can further imbed a positive experience that will always be connected to your brand. For example Apple pay order completion, haptics for iphone and Samsung Galaxy. The interaction of sound and user in its purist form.
Environmental Sound – From live events to retail environments to customer experience centers at your brand headquarters, sound matters. The strategic use of Music and SFX in an environment that represents your brand can make the difference between people feeling engaged and engrossed or fidgety and disinterested and can have a massive impact on the behavior of your potential customers and the first impression they have of your brand.
Global Event Sound – What works on your iPhone or on your laptop does not work the same way in a 10,000-seat stadium and we know why. Making sure your story is told with the exact impact you desire depends on accurately anticipating the acoustical and playback variances in a live forum and adjusting the sound of your videos, commercials, or speaker support to wow audiences from 200 to 10,000 in any country worldwide.
Custom Sound Design – You can create entire worlds using sound design, even without the use of music or voice, and those worlds can be designed to have a major impact the consumer experience. When sound design is used to augment a message supported by the perfect voice and music score, it’s magic. Our Emmy Award winning sound designers have created trailers for the Star Trek Beyond trailer, TV series like “El Chapo”, Breaking Bad, American Horror Story plus original sound design for brands like Pepsi, P&G, HP and Intel.
Music Replacement – Securing music rights is sometimes a make or break proposition when it comes to a ad campaign. Sometimes due to budget constraints it becomes imperative to replace expensive pop music for international airing. We can re-create the original track for you capturing the essence and energy but without the huge license cost.
Foreign Music Versioning – Deals with localizing a track to sound native to the broadcast territory. For instance an original track written for the Americas may need to be localized for Dubai. Things like, instrumentation, lyrics, singers, language, and territorial style, all have a huge impact on reaching your global clients.

Our Clients

Your Sonic ID is the foundation for an entire sonic brand architecture that
could extend across a variety of styles and assets on multiple platforms: from broadcast, to digital video content, musical scores, experiential events, customer experience centers, GUI sound design for websites and apps, ringtones, on-hold music and even point of sale acceptance sounds.

The power of sound, when harnessed as Sonic Branding, and created with a
deep understanding of your brand’s DNA and demographic insights, can trigger and embed the emotions needed to connect consumers to your brand on a cellular for a lifetime.

CreativeDrive

CreativeDrive Motion and Sound is one of the seven global practice areas of CreativeDrive.

We offer the attentiveness of a creative boutique, the expertise, speed & responsiveness of a production house, the forward thinking and agility of a technology startup.

With one of the largest studio networks in the world, our expertise and skills are matched to each clients needs. We’ve reimagined the entire content creation cycle – from creative to creation to execution – providing innovative content at unparalleled speed and scale.

For more information, visit www.creativedrive.com